Kendrick Lamar
Super Bowl LIX Halftime Show
2025
Returning for a second time to design the Super Bowl Halftime Show. SpaceBroth were brought on to design the show from the ground up. Working through concept, sketching, 3D modelling, storyboarding, visualising and CAD drawing they realised the Creative Director's ideas bridging thought to reality.
Kendrick Lamar's Super Bowl Halftime Show became the most watched TV peformance in history with over 133.5 million viewers.
Stage Design
SpaceBroth
Creative Director
Kendrick Lamar, Dave Free and Mike Carson
Director
Hamish Hamilton & Dave Free
Choreographer
Charm La'Donna
Production Design
Mike Carson, Dave Free and Bruce Rodgers
Creative Producer
Valtteri Laihanen
Executive Producer(s)
Jesse Collins, Roc Nation & Dave Free
Lighting Design
Al Gurdon & Cory Fitzgerald
